Resources
Field notes from building growth systems, automations and digital products for businesses across Nigeria and Africa.
Audience modelling, creative testing and lifecycle messaging are being rebuilt around AI. Here is what actually moves revenue for local brands.
4 August 2026 7 min read
Most SMEs lose more margin to manual admin than to marketing waste. These five automations are the fastest to deploy and the easiest to measure.
28 July 2026 6 min read
Transformation is not software procurement. It is redesigning how work flows so growth stops depending on heroics.
21 July 2026 7 min read
AI summaries take the easy clicks. What remains is demand for depth, proof and local specificity — which is where most brands are weakest.
14 July 2026 8 min read
In Nigeria the buying conversation happens on WhatsApp. Structure it, automate the repetitive half, and keep the human where it matters.
7 July 2026 6 min read
Most CRM projects fail on adoption, not features. Design for the twenty seconds a salesperson has between calls.
30 June 2026 6 min read
A conversion problem is usually a clarity problem. Use this six-block structure to diagnose any page in fifteen minutes.
23 June 2026 7 min read
Platform algorithms now do the targeting. Your competitive advantage is the rate at which you produce and retire creative.
16 June 2026 7 min read
Local conversion is won on three fronts most templates ignore. Fix them and the same traffic earns considerably more.
9 June 2026 7 min read
Vehicle utilisation, driver remittance and maintenance timing decide fleet profitability far more than fare pricing does.
2 June 2026 7 min read
Two-sided platforms fail in the gap between supply and demand. Win one corridor completely before you win a city.
26 May 2026 7 min read
Speed comes from cutting scope, not cutting quality. Here is how we decide what makes version one.
19 May 2026 6 min read
Custom software is right when the process is your advantage. Everywhere else, buying is faster and cheaper.
12 May 2026 6 min read
Deployed carelessly, support AI increases churn. Deployed with clear boundaries, it removes the majority of repetitive load.
5 May 2026 6 min read
Ad platforms get more expensive and less transparent each year. Owned data is the only durable audience you have.
28 April 2026 6 min read
You do not need a data team to know what is working. You need consistent tracking, one honest report and a monthly holdout.
21 April 2026 7 min read
A simple 60/30/10 split protects near-term revenue while still buying you future demand.
14 April 2026 6 min read
Contribution margin, acquisition cost, repeat rate and payback period tell you whether growth will make you richer or poorer.
7 April 2026 7 min read
Acquisition gets the attention; retention pays the bills. Four interventions produce most of the gain.
31 March 2026 6 min read
When competitors offer the same service at a similar price, positioning is the only lever that changes the economics.
24 March 2026 6 min read
Hourly pricing punishes efficiency and caps your income. Package around outcomes instead.
17 March 2026 6 min read
Revenue is a lagging indicator. These five leading metrics tell you what is coming while you can still change it.
10 March 2026 6 min read
Most dashboards are decoration. A useful one answers three questions on one screen and prompts a decision.
3 March 2026 5 min read
With a few hundred users, vanity metrics mislead badly. Watch activation, habit and retention curves instead.
24 February 2026 6 min read
Publishing more is not a strategy. Publishing a connected cluster around one commercial topic is.
17 February 2026 7 min read
Hire the generalist who can build systems before the specialist who can only operate one channel.
10 February 2026 6 min read
You do not need an enterprise security programme. You need six controls that stop the attacks that actually happen.
3 February 2026 6 min read
