Business Growth
Hiring Your First Growth Team in Nigeria
10 February 2026 6 min read
Hire the generalist who can build systems before the specialist who can only operate one channel.
Key takeaways
- First hire: an operator who can measure, test and document.
- Pay for judgement; outsource production capacity.
- Onboard against a scorecard with 90-day outcomes.
Generalist first
Early on you do not know which channel will work, so hire someone who can run a disciplined test across several, then specialise once the evidence exists.
Blend in-house and partners
Keep strategy, customer knowledge and measurement in-house. Buy production spikes — design, video, development — from partners so fixed costs stay proportionate to revenue.
Write the scorecard first
Three outcomes for the first ninety days, defined numerically. Ambiguous roles produce busy people and stagnant metrics.
Retain with autonomy
Good growth people leave when they cannot ship. Clear budget authority within limits keeps them longer than a small salary increase would.
Explore next
Want this built for your business?
We design and ship the growth systems, automations and products behind the ideas in this article.
